{"id":52560,"date":"2021-12-07T04:34:52","date_gmt":"2021-12-06T23:34:52","guid":{"rendered":"https:\/\/old.teplovoddalmat.ru\/?p=52560"},"modified":"2021-12-07T04:34:52","modified_gmt":"2021-12-06T23:34:52","slug":"steve-madden-teams-up-with-normani-on-new-big-head-girls-3d-ads","status":"publish","type":"post","link":"https:\/\/old.teplovoddalmat.ru\/?p=52560","title":{"rendered":"Steve Madden teams up with Normani on new 'Big Head Girls' 3D ads"},"content":{"rendered":"

\"Account<\/p>\n

Iconic shoemaker first introduced the «Big Head Girls» back in 1997.<\/p>\n

The series of ads featuring models with blown-out proportions\u2014giant heads, tiny waists, long legs, big feet\u2014could be found on the pages Seventeen, Teen People and Buy Yahoo Gemini Accounts<\/a> Cosmo Girl and helped define early-2000s fashion before the brand did away with them in 2005 to target an older demographic.\u00a0<\/p>\n

On October 18, Steve Madden welcomes a new generation of customers to the «Steve Maddenverse» with the resurgence of the «Big Head Girls,» with a 2021 twist.\u00a0\u00a0<\/p>\n

\n
\n
<\/div>\n

\"Iconic <\/div>\n

Iconic shoemaker Steve Madden first introduced the «Big Head Girls» back in 1997<\/p>\n<\/div>\n

\n
\n
\n
\n
\n
\n
<\/div>\n

\"The <\/div>\n

The series of ads featuring models with blown-out proportions\u2014giant heads, tiny waists, long legs, big feet\u2014could be found on the pages Seventeen, Teen People and Cosmo Girl and helped define early-2000s fashion before the brand ended them in 2005 to target an older demographic<\/p>\n<\/div>\n

Always a few steps ahead<\/a> of the rest, the brand (with the production help of) is creating a new tech-savvy movement featuring social media favorites Normani, Justine Skye, Nessa Barrett, Jordan Alexander, and Sydney Sweeney.\u00a0\u00a0<\/p>\n

A 106-camera digital scanning process has turned each of the stars into ‘Big Head’ Avatars.<\/p>\n

Throughout the campaign, the singers and actresses will share exclusive photos showcasing their fave Madden fashions, 8-10 second animated videos and customized messages, including an AR filter on Instagram that allows their followers to morph into their avatars.\u00a0<\/p>\n

\n
\n
<\/div>\n

\"Always <\/div>\n

Always a few steps ahead of the rest, the brand is creating a new a tech-savvy movement featuring social media favorites Normani, Justine Skye, Nessa Barrett, Jordan Alexander, and Sydney Sweeney<\/p>\n<\/div>\n

\n
\n
<\/div>\n

\"Throughout <\/div>\n

Throughout the campaign, the singers and actresses will share exclusive photos, 8-10 second animated videos and customized messages, including an AR filter on Instagram that allows their followers to morph into their avatars<\/p>\n<\/div>\n

Speaking their truth and showing their style, they are sure to inspire a whole new customer demographic.\u00a0\u00a0<\/p>\n

\u00a0‘The Steve Madden customer is bold, creative, and empowered, and we wanted to work with women that embody that spirit,’ said Ed Rosenfeld, CEO of Steve Madden.<\/p>\n

‘Normani, Justine Skye, Nessa Barrett, Jordan Alexander, and Sydney Sweeney are redefining how we express ourselves through media.\u00a0<\/p>\n

‘They are speaking their minds, starting conversations, and inspiring a whole new generation to shape the world they want to live in.’\u00a0<\/p>\n

\n
\n
<\/div>\n

\"'Our <\/div>\n

‘Our original ads from the 90s are iconic.We changed the way people looked at footwear,’ said Founder, Creative & Design Chief Steve Madden.<\/p>\n<\/div>\n

\n
\n
<\/div>\n

<\/div>\n

«The Steve Maddenverse» launched Monday, October 18th in North America and in Europe, Asia, the Middle East, and India on October 19th.<\/p>\n<\/div>\n

Its been proven that\u00a0the bittersweet feeling of nostalgia serves a positive function, improving mood and mental health.<\/span>\u00a0<\/p>\n

The «Maddenverse» celebrates that in a modern way and with a good message.\u00a0<\/p>\n

‘Our original ads from the 90s are iconic.We changed the way people looked at footwear,’ said Founder, Creative & Design Chief Steve Madden.\u00a0<\/p>\n

‘Those ads re-wrote the rules of the industry and spoke to a generation. We’re doing it again, using technology, interactive experiences, and a group of talented women to set a new agenda.’<\/p>\n

«The Steve Maddenverse» launched Monday, October 18th in North America and in Europe, Asia, the Middle East, and India on October 19th.\u00a0\u00a0<\/p>\n<\/div>\n

<\/p>\n

adverts.addToArray(«pos»:»inread_player»)Advertisement<\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Iconic shoemaker first introduced the «Big Head Girls» back in 1997. The series of ads featuring models with blown-out proportions\u2014giant heads, tiny waists, long legs, big feet\u2014could be found on the pages Seventeen, Teen People and Buy Yahoo Gemini Accounts Cosmo Girl and helped define early-2000s fashion before the brand did away with them in […]<\/p>\n","protected":false},"author":39261,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1354],"class_list":["post-52560","post","type-post","status-publish","format-standard","hentry","category-news","tag-buy-stripe-account"],"_links":{"self":[{"href":"https:\/\/old.teplovoddalmat.ru\/index.php?rest_route=\/wp\/v2\/posts\/52560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.teplovoddalmat.ru\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.teplovoddalmat.ru\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.teplovoddalmat.ru\/index.php?rest_route=\/wp\/v2\/users\/39261"}],"replies":[{"embeddable":true,"href":"https:\/\/old.teplovoddalmat.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52560"}],"version-history":[{"count":1,"href":"https:\/\/old.teplovoddalmat.ru\/index.php?rest_route=\/wp\/v2\/posts\/52560\/revisions"}],"predecessor-version":[{"id":52561,"href":"https:\/\/old.teplovoddalmat.ru\/index.php?rest_route=\/wp\/v2\/posts\/52560\/revisions\/52561"}],"wp:attachment":[{"href":"https:\/\/old.teplovoddalmat.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.teplovoddalmat.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.teplovoddalmat.ru\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}